How to get more followers on Facebook for your page
Within the promotion strategies of your online business, one way to reach more people is undoubtedly through Facebook. The changes in the social network algorithm make the visibility of the pages less than in the past, but this does not mean that you should underestimate this communication channel for your company. Let's take a look at some of the most effective ways to get real followers, which I took from my wowessay blog.
Don't buy followers
Before explaining how you can get more followers on Facebook, it is important to say that you should not fall into the trap of wanting to buy followers. First, because if you do, they will most likely not be real followers, and if by any chance they were, I doubt very much that they would be people really interested in your business.
The only "good" way to get paid followers is to hire Facebook ads, but it won't be cheap, and you have no guarantee that it will work. You can try spending a few tens of euros and see how many people sign up. But for now, we will focus on other freeways.
Use your website
It may seem strange for me to tell you to use your website to promote your Facebook page since you were probably thinking about doing it the other way around, but keep in mind two things:
- People get to your page in a variety of ways, one of them thanks to search engine optimization strategies.
- Most of the time, whether those people are browsing the Internet from their PC or from a mobile device, they are connected to Facebook.
- Therefore, if you put a button for people to follow you on Facebook, you can convert part of the visits to your website into new followers. To do this, you will have to find a balance, putting the button in a visible place without going overboard so that your visitors do not see it as too intrusive. Some pop-ups can be configured to appear only after a certain time or after a person has reached 75% of your page, for example.
Keep in mind that this is a way to retain some of your visitors. If they follow you on Facebook, they are more likely to visit you again.
Publish specific content for your Facebook page
Images and videos tend to work very well on Facebook, much better than links to blog articles or company communications. You can create some infographics or simply post an image with inspiring text. I do it from time to time. I do it quite rarely, but whenever I post an image, the reach is much higher than any blog post. A higher reach means more probability that new people on Facebook will know about your page and "like" it.
Look at the content that works best and try to replicate the successes. I see it with this blog, and there are some articles that I know in advance are going to do very well on Facebook, simply because other posts with the similar subject matter did very well in the past. Many of my readers come to the blog for business ideas, and it's no surprise that articles with business ideas generally have a greater impact than others. That's what my readers expect.
If you go to the stats tab on your page, you'll see which posts have had the most success, and you can get more of an idea of what you can do. Also, look at factors such as the day or time of posting, the impact of which can be noticeable.
Use tools to schedule posts
You must continue to regularly provide content to your Facebook followers. To do this, you can repost older stuff, as long as it's still relevant. Or, if you have some content that you have already prepared, especially for Facebook, you can take advantage of your time and schedule it for the next few weeks.
You have tools like Hootsuite at your disposal, but you can also directly use the later post function provided by Facebook.
Don't lose followers
So far, we have talked about how to get more followers. But in reality, the evolution of the number of people who follow you is the result of the difference between ads and unfollowers. Yes, many people stop following pages, and you have to try to avoid that happening.
Usually, people stop following your page because you offer content that does not interest them or because you post too much and saturate their wall. The latter has an easy solution: limit yourself to one or two posts a day. The first depends on your ability to create interesting content for your audience. People will not be interested in reading only about your products. Find an original and personal way to communicate with your followers.